How to Set Up a Web Site for Your Business

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The idea of setting up a website for your company can be kind of overwhelming, but in fact it doesn't have to be. It's important that you understand what's involved (including the terminology) before you make any decisions.

• Domain Name - your website will need a domain name. Ideally, a name that is the same as, or similar to, your business name. Give some thought to what domain names you'd like. Accept that many domain names are already taken, so you should be prepared with multiple variations of each name. Also consider whether you want a .com domain, or if a country-specific one (.ca, .us) would serve you just as well.

• Hosting - when you type in a url in your web browser (Internet Explorer, Firefox), what happens behind the scenes is that your computer sends a request that is eventually routed to a hosting server somewhere in the world. That server sends a response, and you see the page. Something similar will have to happen with your business website. Many hosting services exist, at extremely reasonable prices.

• Design/Development - given a domain name, and a hosting server, all that's left is creating a website.
  

A web developer can help you with all of this. Before you hire a website designer, think it through. Decide exactly what you want your website to do for you:

• You can start with a simple site (introduction, products/services description, pricing, and contact information) that will provide information to people who heard about your business and want to know more.

• With search engine optimization (SEO), you can ensure that your site will have a high ranking on Google searches for relevant key words so that you can attract new customers.

• Depending on your business, you may want to sell your products and/or services online. An online shopping cart, combined with online payment processing, has the potential to add a new revenue stream to your business

Spend a little time surfing the web - check out websites belonging to competing companies, get an idea of what look and feel appeals to you.

Once you've given some thought to what you want from a website, you should plan to hire a web developer to implement it for you - unless you love getting elbow-deep in new technologies (html, css, php, flash...), you should focus on carefully choosing a website developer you can trust to create the website that will promote your company online, and then get back to growing your business.

When selecting a web developer, consider the following:

• Check out the other sites he's done.
• Ask to speak with his previous clients - make sure they were happy with the process, beginning to end.
• Does he have experience creating sites with similar functionality to your own (if you want an online store, and your developer is highly experienced in creating specialized blogging websites, it may not be a good match)?
• Decide how much involvement you want in the process - ranging from blind faith ("please create a nice website for me, and tell me when it's done") to obsessive compulsive control freak ("I think that line should be 2 pixels wide, instead of 3, and it should be dark grey instead of black"). Make sure your developer is comfortable with it.
• Discuss the future maintenance of your site (if you want additions/modifications at some future date, is he prepared to support you? at what price?)
• Finally, make sure that he's in your price range.

Once you've found a developer you're happy with, work with your developer to create a detailed written specification of your acceptance criteria - so that it will be very clear when he's done, and whether or not he's performed at an agreed-upon level.

Finally - agree on a payment plan up-front. Once the project has been well-specified, your developer should be able to come up with a fairly accurate estimate of how many hours of work will be required, and should be able to provide you with a fixed quote and an estimated completion date.

Aayus Wish you all the best for your future online business presence. If you need more information and guidance from Aayus, we are more than happy to assist you every possible way.

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Top 6 Website Basics You Must Know

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Website Basics #1: The Logo
Now, this is not mandatory, you don't absolutely need a Logo, but it does help a bit. What is this logo? This logo can be something like a nice looking text URL or a graphics image. It will make your website different from the others, setting a part from the competition.

Making a website logo can be done professionally or by yourself. Of course that if you design it yourself it's cheaper, but doing it professionally is not as expensive as it may seem.

Website Basics #2: The Slogan
Right along your website name/logo should be your slogan or tagline. This is another way of making your website more memorable. This tagline should be short and catchy, just like they do it in advertising. It should say exactly what your website is all about.

This will not be a guide on how to make it, but why it's important. It gives you association. People will remember that tag-line and through that, your website.

Website Basics #3: Privacy Statement
This is mainly for commercial websites, as they will give you trust and increase the website conversion rate. The privacy statement explains what information is being collected by the website, how it's being collected and safeguarded, and how it'll be used. There are a lot of good templates online you can use (check out website for a full example).

Website Basics #4: Contact Information
Imagine you're in a website that is selling products, but you still have some doubts on the product. You'll obviously be looking for contact information to ask the question.

As an affiliate webmaster, providing onsite contact information helps you a lot, as many are forcing users to get out of the website to find the answers they're looking for. So you're driving traffic AWAY from the website!

One thing I hear a lot is that some people think that it drives a lot of spam. Sure you may get some, but if a real user actually takes the time to email you a question, that means that they are interested in some products on your website. Answer fast and with all the info they want and you just got yourself a sale!

To avoid the spam problem, you can always use a form instead of an e-mail link and that way all those unwanted e-mails will be reduced: a lot!

Website Basics #5: About Us
An about us page is all about trust. Giving that extra info on which you are, why you're doing this, what your qualifications are will help you build a trust relationship and help your potential customers find out why you're doing what you're doing. It gives you authority to talk about the subjects you're discussing.

Website Basics #6: Newsletter
A newsletter gives the affiliate marketer a lot of power. If a user lands on your page and likes the contact, you should allow him to sign up for the newsletter where you keep them updated on changes. It's a way of getting more visits from time to time.

Another great use of these newsletters is that you can send them exclusive content and product reviews, which is what we're doing at the Ultimate Money Making Guide (be sure to sign-up for the newsletter).

Benefits of Professional Web Developers

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The only online opportunity to associate with millions of potential customers is creating an effective website. In today's business environment an effective and appropriate website design has a crucial role; website reflects the visual representation of a business. Therefore, it is quite important to build up your professional image in the online market.

Realizing the importance of designing a winning website, there are several web development companies that offer exclusive web designing services. However, with so many options available it is quite difficult to choose the right one. Whether your business delivers services for selling products, business applications etc for all of these you need to take assistance of professional and reliable Web Development Company.

Some Benefits of professional web developers are been listed below:

• Professional firms develop the website in accordance with the latest online market trends; they take the overview of the content of your business and then set the designing into action.
• Adept website designing companies concentrate on developing the website which is search engine friendly and also congenial with the users and visitors.
• The website is developed with browser compatibility, in order to have varied resolution the website needs to support the browser.
• In order to create basic designs, there are several we-design programs. Use of basic templates for pages and limit the customization that can be done.
• Professional tools like NET, CSS, ASP, HTML, Java-script is utilized to design a website. Professional Web Development Company applies all the latest development tools in order to build a credible website.
• Web development solutions are offered in a customized packaged deal, mostly the companies offer an affordable price range.
• Work that has been through a professional delivers assured precision, having an expertise of the work, they release all your worries and tension regarding the web development.

After the professional web designers are through with the process of designing, the web development companies go to the next level, which is known as web development. Web site design and development firms also deliver consultation services under the guidance of design specialists who works upon your project to get the best design. Adept graphic designers make use of their training, experience and skills and make sure the site is not only visually pleasing but also easy to navigate. Leading firms like Aayus:Digital Marketing Agency has developed an enviable image; they deal in affordable web development services.

Still there are some people who disregard the importance of an effective web design, well, it can just save their spending and efforts, but a great website design can make your business an evergreen profitable affair.