Aayus Digital Marketing Agency Pune | Online Marketing | Web Marketing

Industrial Marketing Budgets Grow, Shift Online

2009-12-25T09:40:00.000-08:00

Marketers at industrial companies spent a greater portion of their marketing budget online in 2008 than last year, and despite the economic downturn, 38% expect to spend a larger amount this year on marketing as they continue to migrate dollars to online tactics, according to a survey by GlobalSpec.

The survey found that that 30% of respondents reported spending more than 50% of their overall marketing budget this year on online marketing, up from 20% in 2007.

The economic downturn, which has hit other industry sectors hard, has not yet affected industrial-sector revenues, Globalspec said. The majority of respondents (78%) say their 2008 revenues are on or ahead of plan, with only 22% reporting revenues below plan.

Though 42% percent say they don’t expect their marketing budgets to be impacted by the economy this year, they do concede that economic uncertainty may have a negative impact in the future: 40% of respondents indicate their marketing budget may be cut if the economy worsens.

globalspec-industrial-change-spending-marketing-channel-fall-2008.jpg

Additional findings:

On average, 37% of a typical industrial marketing budget is spent online.
57% of respondents stated that online marketing will command a greater portion of their marketing budget in 2008 than it did in 2007.
% of respondents stated their companies will spend more on marketing in 2008 than in 2007; 41% anticipate spending the same.
Three of the four top sources of leads for industrial companies are online marketing programs.
Online directories/websites and email marketing using in-house lists are the two most frequently used marketing channels.

Top Marketing Challenges:

Despite the increased shift of marketing dollars to online media, respondents report facing a number of marketing challenges:

47% of respondents selected “too few marketing resources” as one of their top three marketing challenges this year.
31% indicated that improving marketing ROI was a challenge for them.
26% report that determining what online marketing programs work best remains a challenge.

The survey results also show that generating leads remains both a top marketing goal and challenge for industrial marketers. Nearly three-quarters (72%) said that either customer acquisition or lead generation was their primary marketing goal in 2008.

The quality of leads delivered was considered the most important factor when deciding where to allocate marketing budget, with lead quantity being less important, Globalspec said.

Marketing in an Economic Downturn: Mistakes, Challenges and Opportunities

2009-12-20T09:33:00.000-08:00

Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn.

Focusing on short-term tactics and sticking to the status quo are additional missteps, marketers say.

In all, 66% of respondents to the May survey say the current state of the economy is having an impact on their marketing plans. Marketers most often say it is a challenge in this economy to…

Demonstrate the value of marketing when sales are decreasing
Realign marketing strategies to match businesses’ changing objectives
Focus on longer-term brand strategies

The AMA offered four strategies to enhance marketing plans in a downturn - shape the message, don’t slash the price; focus on whom not to target; stand apart from the crowd and invest in innovation; and sustain the brand:

1. Shape the message, don’t slash the price

Only 3% of American Marketing Association marketers say it is important for marketing functions to adjust pricing strategy to help sustain and grow business during an economic downturn.

Implications for marketers: Conduct research to understand your competitor’s positioning and your target audiences’ perception of the economic environment; hone and refine your messages; highlight the value of your product or service, rather than slashing the price.

2. Focus on whom not to target

Some 67% of AMA marketers say it is important to mitigate the impact of an economic downturn by refining target audiences.

Implications for marketers: Assess which segments of potential customers you do not want to target; don’t market to inappropriate market segments (simply stated, some customers are more costly to serve than to lose); focus marketing strategies on customer segments that will produce the greatest ROI.

3. Stand apart from the crowd and invest in innovation

Most AMA marketers, 66%, report that they would take the same amount or less risk with a new product and/or service innovation during a time of economic uncertainty.

Implications for marketers: Differentiate through innovation with a product or service that performs in a faltering economy; invest in R&D now to ensure that your company is in a position to compete when the economy rebounds.

4. Sustain the brand

63% of marketers say they can lessen the impact of a downturn by investing in brand building as part of their marketing plan.

Implications for marketers: Establish access to executive officers to understand ongoing shifts in business strategy; realign marketing strategies to match business objectives quickly to demonstrate a commitment to the bottom line; qualify and quantify results quarterly to establish an ongoing dialogue with executive officers.

Majority of Marketers Seek Email, Social Media Marriage

2009-12-15T08:56:00.000-08:00

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009 and 48% have already formulated a strategy for achieving this initiative, according to a survey.

In addition, the “2009 Marketing Trends” study also found that email marketing and social media are the top two areas where marketers plan to increase their investment in the second half of this year. Funding is exceptionally strong for both channels: Of marketers planning to increase budgets in 2009, the study found that 83% would increase spend in email marketing, followed by social media at 62%.

Social Media ‘Hot’ but Confusion Exists:

Despite an increased focus and growing investment in social media, there is still widespread confusion about how a social media strategy for email marketing should be implemented. More than half (55%) of respondents report that one of their biggest challenges with integrating social media and email marketing is determining metrics by which to measure success. At 48%, establishing business goals for the program is a close second.
Who Owns Social Media?

Part of the problem with integrating and measuring appears to be confusion about where the responsibility for social media outreach should lie. Currently, there appears to be a widespread land-grab for ownership of social media within the various facets of marketing, the study found. More than one-fourth (29%) of respondents say multiple departments currently own responsibility.

Surprisingly, only 9% of the respondents report that social media is owned by PR departments, suggesting that “marketing teams value social media more for its demand generation potential than awareness building,” adding that only 5% have a dedicated social media department.

These findings prove that social media has grown to the stage where it needs an owner and a purpose within marketing and that the interconnection between social media and email make it an ideal direct channel, according to the company.

“Leveraging social media is a valuable tool for meeting direct marketing objectives, but, like any good direct marketing campaign, they need to be tied to metrics such as purchases, new customer acquisition or customer retention”

Marketers Plan 2010 Increases in Social Media, SEO, Virtual Events

2009-12-10T09:13:00.000-08:00

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Three-fourths of marketers are planning to increase their outreach to social media in 2010, while roughly half intend to up their efforts in each of the following: SEO, email marketing, and virtual events/environments, according to recent research by Unis fair.

The survey, which was undertaken to gauge the importance of virtual events in the 2010 marketing mix and barriers to more widespread adoption, polled more than 100 US marketing professionals about their plans for next year.

It found that the most popular reasons for adopting virtual events are to extend marketing reach (32%) and increase lead volume (15%).

For those not embracing virtual events, the biggest barriers include not knowing how to organize a virtual event, the perception of a complicated set-up process, and a lack of a virtual event provider.

Other survey findings:

Lead generation and customer retention/engagement are the most critical objectives for marketers today, with 60% and 48% respectively ranking them as very important on a scale of one to five.
26% of marketers (the highest percentage for any one method), say LinkedIn is the social networking tool proven to add the most marketing value. Facebook came in a close second with 23%.

Affiliate Marketers: what look to join merchant program

2009-11-21T07:32:00.000-08:00

While marketing affiliates remain focused on increasing revenues and joining programs that offer the highest commissions, many are still marketing half-heatedly and are overlooking or unaware of new technologies and online ad strategies that could bring them more success, according to a report based on a survey by Affiliate Benchmarks.

The survey, which set out to assess the state of the Affiliate Industry and of its key contributors, revealed a significant disparity between available tactics and usage among the affiliate community. It also uncovered opportunities, especially in the performance-based advertising and measurement areas, that it said can bring about both immediate and long-term improvement.

For example, top three factors in selecting an affiliate are commission amount (69%), the product being sold (53.8%), and the brand (33%). These results are consistent with last year’s study findings.

Despite these priorities, many affiliates are missing the chance to accurately measure their website performance, collect data on their audiences and use more ad tactics such as pay-per-click (PPC) search, video widgets and flash ads to promote their sites. Nearly four in 10 (38.5%) do not read any blogs for up-to-date information and helpful tips, nearly half (46.9%) do not collect data on their websites’ audiences, and 14.4% of those did not even know where this information comes from.

Additional study findings:

Nearly half (49%) of survey respondents joined the industry in the past two years.
More than half consider affiliate advertising to be a part-time job or hobby to make supplemental income.
Nearly half report that less than 5% or none of their links generated a sale in the month before completing the survey.
Although there is a clear correlation between the reported number of keywords purchased and the reported monthly revenue of the affiliate, only 36% of survey respondents utilize PPC search.
The use of flash ads and video widgets performed excellent or well for those who claimed to employ these tactics, however, the large majority of survey respondents did not leverage these formats.

About the survey and report: The survey received 3,500 responses. The report contains information for the entire online marking ecosystem, including advertisers, publishers, affiliate networks, managers and consultants.A report based on a survey by Affiliate Benchmarks.

Digital Marketing for Digital age

2009-11-18T06:09:00.001-08:00

In the digital age, every business bottom line is targeting, how to attract more customer and convert them into successful leads. The biggest challenge facing by digital marketers is how to utilize available marketing resources to acquire more customer base and to establish a cost effective communication process. Digital Marketing tools and technique provide you cutting edge marketing media to shout in front of your target audiences. That is exactly where digital marketing solutions come into play

The marketing sphere itself has witnessed a lot of changes and many new practices are now being devotedly followed. Capitalizing on these trends, marketers especially the ones engaged in the online businesses, make use of a number of channels. Such an extensive campaign includes the use of channels like Email, SMS, Banner ads, outdoor digital displays and more.

Digital Marketing bears an edge over other marketing practices following their global reach and speedy results that can be achieved. Such practices are audience oriented and the impact of the messages is more than would be possible with traditional media. To illustrate with an example, an email displaying a service or a product that a receiver is likely to be interested in, would be delivered in no time and received in the personal settings of the receiver. Such a message or advertisement is likely to bear more impact than say an advertisement on a paper.

The most pertinent bifurcation in Digital Marketing divides the whole exercise into two specific models - the Push model and the Pull model. In Push model marketers have to make a deliberate attempt to put their messages across the targeted audience, for example emails. In Pull model, the audience themselves select the appropriate messages to which they are exposed. Banner advertisement is one popular example.

To put it simply one can think of Digital Marketing as the practice wherein marketing professionals make use of multiple channels, which are driven by digital technologies. Digital Marketing Solutions is the contemporary answer to the fragmented and diverse market.

Digital Marketing Trends in 2010

2009-11-07T19:49:00.000-08:00

As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit have put together the following list of top digital marketing trends they believe will play out in the year ahead.

1. Facebook Replaces Personal Email: As Facebook becomes increasingly used as a verb (e.g.”I Facebooked you today”) in ways that Hotmail and gmail never were, it will be interesting to see the extent to which it will displace personal email as a communication tool. It’s already completely permission based, there is no spam (yet), and no address book required - your friends are already there.

2. The Cloud Helps Open-Source Software Make Proper Money: Open-source software projects that were typically the purview of programmers and technophiles are now available to the masses. In one example, Beanstalk, a fully hosted, version-controlled code repository that uses the Subversion open-source project has created a subscription based service that - for a small fee - removes the hassle of setting up Subversions and maintaining servers. Services like this can really only be financially viable with cloud computing infrastructure - so companies such as Beanstalk don’t have the huge upfront capital outlay for servers. With the right skills any open-source project can be commercialized this way.

3. Mobile Commerce: The Promise That Has Never Delivered, Yet: Though mobile phones have, for a while now, delivered real benefits to global societies by facilitating the transfer of money, only recently has mobile device use extended to payment for goods and services. The game changer has - and will continue to be - the iPhone/iTunes platform. In-app purchases on the iPhone can tempt users to buy small items, upgrades, updates, etc, while iTunes holds their precious credit card information. All, of course, is done in seamless fashion, enough to promote impulse purchases. It would seem like an easy task for this to be extended to other platforms with PayPal or Google Checkout, but so far it has not been done.

4. Fewer Registrations: One Sign-in Fits All: As consumers grow increasingly frustrated and resentful about registering yet again on another website, juggling different IDs and remembering a dizzying array of passwords, information-managing services such as Facebook Connect and OpenID will becoming even more useful and will continue to be adopted at great speed through 2010.

5. Disruption vs. Continuity : Alternatives to the “Big Idea”: As the significance of social networks continues to grow, businesses are investing more in community building as a marketing driver. According to the recent Tribalization of Business study released by Deloitte, 94% of businesses will continue or increase their investment in online communities and social media and, for the majority of these companies, their marketing function will drive this investment. At the same time, as evidenced by Google’s recent release of “free floating” social tools, such as Google Waves and Sidewiki, there is an increasing shift toward online identity and social activity being an integrated part of the network as a whole, rather than concentrated within discrete platforms such as Facebook.

With the increasing emphasis on marketing and advertising through social networks and the increasing pervasiveness of social tools, marketing objectives come into conflict with advertising techniques. While advertising has often sought to distinguish itself and stop the consumer in their tracks with a disruptive “big idea,” the emphasis is now shifting toward persuasion through fitting organically into the consumer’s social sphere. It will always be the objective of marketing to provide creativity and novelty, but the way in will increasingly be one of persistence and continuity.

6. Self-Sufficiency: The Continuing Evolution of Web-Driven, Open-Source DIY Culture: Much has been said about the power and potential of collective intelligence, and many of the breakthrough solutions of tomorrow appear to lie in more effectively pooling the resources and intelligence of our increasingly networked world. On the other side of the equation, the power of pooled intelligence and networked resources have empowered individuals to take on more and more complex undertakings themselves.

From drawing on the collective intelligence of blogs and university open courseware to educate themselves, to services like ponoko, spoonflower and cafe press that facilitate small-scale production, to offline resource pooling like pop- up retail and collective office spaces, individuals are discovering that it has never been easier to try doing it themselves.

7. Info-Art: Where we once had pop-psychologists and pop-philosophers, we now appear to have pop-statisticians and pop-economists. The growing wealth of data and the access to rich and diverse data sources that are significant by-products of information networks have made the art of data analysis a defining skill of our time.

At the same time, the skill of elegantly visualizing that data has become a defining art of our time. The art of the infographic is becoming increasingly pervasive as people look more and more to the growing amount of data at our disposal for insight, and more refined as the interactions of that data becomes more complex. Expect to see greater innovation spurred by more elegant ways of capturing and visualizing information by a growing number of info-artists.

8. Crowd Sourcing: Across many industries and organizations, crowd sourcing will become a growing tool as part of various outsourcing strategies. Organizations will mobilize the passionate special-interest groups to not only carry a message but also to lead and take part in activities on their behalf. From political canvassing to software development, from people journalism to environmental activism, expect to see huge growth in crowdsourcing models provoked and led, in large part, by digital social media strategies.

9. More Flash, Not Less: Outside of the obvious brand sites, micro-sites and media sites (video, games, etc.) where it appears absolutely necessary, Flash has often been looked down upon if not completely discounted by both techies and search engine optimizers. It seemed to face an uncertain future as a viable tool for serious websites and applications such as eCommerce tools and corporate websites. However, Adobe’s rich media tool has enjoyed the grit and determination of its advocates and external development community. Now, several tricks, authoring tools and server side scripting workarounds have meant that Flash-built websites no longer serve up a single, impenetrable page. They offer deep, searchable, indexable sites that will allow acute, detailed traffic and behavioral analytics and search engine optimization.

As websites continue to increase in their importance as a company’s storefront, the demand for rich, brand-extending experiences will also increase. Further proliferation of fast broadband will reduce download issues while the adoption of Flash on mobile devices will dramatically increase and fuel reach and the desire/need for highly usable, brand transporting, conversion oriented experiences

Online Advertising Spend: Projection and Forecast

2009-11-01T19:53:00.000-08:00

Though 2009 has been dismal for advertising overall, local online advertising is expected to hit $14.2 billion by year’s end, a 12% increase over 2008, according to a report and five-year forecast from Borrell Associates.

Despite this growth, however, Borrell predicts that things will get tougher in 2010, when local online sales will hit only $14.9 billion, or 5% higher than 2009 figures. This slowdown will likely occur because the market is approaching saturation and the “wave many locally focused media companies have been riding for the past several years has peaked,” the report said.

Local online advertising will only reach $16.4 billion by 2014.

In addition to this overall slowdown as the market starts to shake out next year, Borrell Associates also predicts increasing pressure on existing players as host of new competitors rush into the market to “become purveyors of hyperlocal everything.” For example, PBS, ESPN, AOL, Huffington Post, The Knot, Microsoft, Yahoo and numerous others have announced plans to immerse themselves in local ad sales, the report said.

“The game in 2010 will center more around stealing market share than growing the market. Local advertisers have had plenty of time to assess the effectiveness of banner ads, search, streaming video and e-mail advertising peddled to them over the past decade,” the report said. “They will abandon programs that just do not work, and embrace those that produce measurable results.”

Online media buys currently hold a 13.8% share of all local advertising. Borrell Associates predicts it will peak at a 16% share by 2013.

Mobile, Online Promotions on Horizon

In terms of the next waves of growth for the local online industry, the report said that online promotions and mobile advertising are expected to be the next big things.

Though mobile is not likely to play a significant role on the media landscape in 2010 (the firm estimates that local buys will comprise only 20% of all mobile advertising, or $500 million), Borrell said it is a category worth watching because couponing, mobile directory advertising and sponsored text messages will become increasingly viable applications for local marketers as the audience grows.

In terms of online promotions, smaller locally focused companies will continue to follow a few years behind the spending patterns of national advertisers by expanding their use of online promotions, which give them more direct access to their customers and prospects - without having to rely as heavily on media companies to help reach them.

Digital Branding: How business utilize new media

2009-11-01T03:34:00.000-08:00

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In 2008, US measured media was $280 billion, of which $254 billion was offline and $26 billion online. 73% of offline media was brand marketing whereas online, direct response marketing was 76% of the mix. Part of the skew is attributable to the measurability of direct response, particularly online, and the difficulty of measuring brand marketing.

Connecting online ads to offline purchases is difficult at best. Comscore published a white paper in 2008 on the dramatic underestimation of display advertising ROI, primarily the result of the fact that any assessment of less tangible brand marketing is qualitative and after the fact.

Online has been held to higher standards than traditional, because everything is measured, and probably because we still need to prove the value of online for branding. In the past few years we’ve made great strides to prove the efficacy of digital advertising on the consumer funnel. According to the panelists, we’ve reached a threshold and there are now good technologies that can help us measure. However, the truth is it’s still difficult to connect the dots between online ads and offline purchases.

Online brand campaigns and offline-style extrapolated measurements lead to suspicion and mistrust, as well as fears of inaccurate sampling which make brand marketing an easy budget-cutting target. Most marketers think about online brand campaigns as a murky immeasurable necessity. Can we use new technology to close the gap and measure online brand advertising ROI? Can we directly attribute sales lift or brand lift to the online campaign?

The problem is that the online content environment is very fragmented. Efficient tools have been developed to run direct response campaigns online but there are no (or few) efficient tools to run branding campaigns online. There are platforms out there but they are complicated and not well developed. The challenge is to “operationalize” the efficiency of things like multivariate testing, that is to make the analysis routine and embedded in the process.

The numbers are somewhat misleading since the direct response portion is driven by search and not necessarily display advertising. There are still a lot of marketers who are not convinced of the efficacy of brand advertising online, and some technologies are being developed. But the bottom line is, it’s still very qualitative.

Consumers don’t understand the difference between “direct response” and “brand”. The data suggests that on average the offline sales lift vs. online spending is 140%. The good news is that with digital, we are starting to have the ability to read the effects in real time, even with the tools we have now. This means you can see your campaign results in days or weeks instead of months, and adjust accordingly.

Web Development Agency - an Overview

2009-10-20T02:57:00.000-07:00

Over the years the internet has grown at an enormous rate and the zillions of websites on the internet are a testament to this fact. If you are planning to register your online presence or make changes to your existing online identity it makes sense exploring the host of services offered by a web services provider.

A web services company is a one-stop destination to assist in your many needs including software development, e commerce solutions, website designing, etc. Such companies are prospering on the growing popularity of the internet and offer various kinds of development expertise to their clients. A web development company offers many services including but not limited to:

E commerce: is a big revolution on the internet and to make your website compatible to carry out e commerce transactions can be a technical nightmare if not executed by web development experts.

Software Development: These can include re-engineering of existing software, modification, new development, research, etc. and execution of the same would be best handled by a web services company.

Website Designing: Another striking service offered by a web development company is related to website designing. Website designing is one must-focus area for every website owner. There can be an 'n' number of creative ideas which can be integrated in to a website and these are a forte of a web development company.

Engaging the services of a web development company is one decision which has to be made after careful consideration of many different aspects. Quality and pricing are two such important factors for partnering with a web company. Also, an analysis of the projects handled by the company is often a giveaway on the quality associated with the development company. Therefore, expenditures associated with engaging a web solution company should always been seen as a long-term investment which is bound to give you returns sooner rather than later.

Website - Necessity for Business

2009-10-09T03:11:00.000-07:00

A website is a necessity for growing business. Your business not only gets advertised but also can earn handsome profits. Website creates an impression on customers about services provided by you. So, a website needs to be highly impressive and accurate for attracting potential customers. Here are some of the useful tips that need to be considering for designing the best websites:

Accuracy: Content of website should be highly accurate and with absolute correct information. Check out the content carefully before activation of site.
Use impressive images: Images are the most important part of a website, so need to be highly catchy.
Fonts: Use eye catchy fonts with unique style and size. Make clear differentiations between headlines and simple content.
Updated content: Always keep your site updated with latest content such as latest offers granted by you for customers.
Test your site: Keep checking your site periodically. So, that customers need not to face any kind of hassle to get in touch with you and your business.
Load time: Web page load time also matters for your website. Average time taken by a webpage to get complete loaded is 15 seconds.

A Web Design is nothing but the process of websites, web applications or any other web multimedia. This essential component of Internet Marketing is quite helpful in generating a substantial environment in order to access and distribute valuable information in numerous formats. In order to lure huge traffic to your website, your website design should be properly fabricated so that it is rich in relevant content that a visitor wants to seek. By and large, the whole process is sophisticated but it's still undoubtedly the most reliable progression to reach to the global audience with their products, services or ideas on display on the internet.

A Search Engine Optimization, on the other hand, is solely responsible for reformulating and defining the volume of traffic to a website from search engine via algorithmic search results. To shape an effective internet marketing strategy, SEO is simply a mechanism or tool of how search engine works and what targeted clients or customers search for. Optimization of a web site entirely depends on HTML coding and editing its content. Its benefits are supremely eye catching.

Aayus Wish you all the best for your future online business presence. If you need more information and guidance from Aayus, we are more than happy to assist you every possible way.

Small and Medium Enterprises and Digital Marketing Strategies

2009-09-19T03:23:00.000-07:00

Beyond just designing a website to compete with the raising online markets in your niche, it’s important to have a user friendly Digital presence with SEO friendly search result to help increase your online business presence.

The raise in Online Markets creates an absolute need to have a website for promoting you products and services to your targeted audiences. This makes you website as a prime source to both your clients and customers to browse you site for all the needed info. Aayus provide you the needed digital marketing solution in very cost effective way.

Logically speaking, the business is more dependent these days on their websites or digital presence, at they had evolved as a prime source of information. In fact visitors try to make their decision whether to starry to fly out basing on look, feel and information available out there on the website.

The flexibility to find the needed info, along with the options to compare products, services and reputation of the company helps visitors to take a better decision. This creates a need to keep you business website design updated with all the information about the services and products offered.

Adding, it should also offer a user friendly navigation, to help in finding the needed information easily. So began giving your Digital Presence a second look form the targeted audiences point of view to analyze if the content provided over there would help a visitor to have a positive impact.

So try to keep put in extreme focus towards building and maintaining them, importantly do see to that it’s updated along with the changing market trends, customers preferences. If you have access to a webmaster, try to take his guidance about features, graphics, animation, icons and anything which would help in increasing the user experience.

Aayus is a Digital Marketing, website design and development Services Company in India that offers Digital Marketing solutions for small and medium size enterprises. Our professional service in building a Search Engine Friendly website helps search engines analyze the importance of your webpage on the internet.

The Importance of Digital Marketing

2009-09-10T03:15:00.000-07:00

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For today’s business owners the shape of commerce has changed. No longer is the success of our businesses completely reliant on world-of-mouth and persuasive print advertising. Today’s savvy entrepreneurs understand that in order to be truly successful in today’s competitive environment it is absolutely essential to conduct comprehensive Digital marketing.

An online presence is critical for reaching your target audience in today’s advent digital focused age. Digital marketing – an affordable alternative to pricey print and broadcast marketing – can reach the people you want without breaking the bank. Let’s face it; your audience is already online; now it’s just a matter of delivering them your message.

To do so, you can work with professionals who understand the complexities of Digital marketing. They will assist you in developing your message, orchestrating a plan, and implementing it. The result can very well be a high level of success and viability for your small business.

To find such professionals check with other small business owners – for whom you have a respect – to determine what Digital marketing professionals worked well on their behalf. It may be beneficial to find someone who has an understanding of your particular industry. This alleviates the learning curve when attempting to construct an appropriate message for Digital marketing.

Digital marketing professionals will also be well-versed on the legalities of marketing small businesses online and can guide you through the process with an eye towards boundaries.

You may also wish to conduct your Digital marketing on your own. No one knows the intricacies of your business better than you; who better to construct a specific message than you? Before embarking on any Digital marketing, however, be sure to conduct thorough research.

Your actual Digital marketing can be conducted right on your website with the use of surveys, give-always, and a specific call-to-action.

It may be in your best interest to take some marketing courses so that you can best familiarize yourself with the importance of Internet marketing.

The beauty of Digital marketing is its mass appeal. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their small business.

Using Digital marketing to further the efforts of your small business can be vastly rewarding. With consistent and poignant delivery of messages through Digital marketing you can experience long term success and viability.

Aayus wish you all the best for your future online business presence. If you need more information and guidance from Aayus, we are more than happy to assist you every possible way.

How to Set Up a Web Site for Your Business

2009-08-19T03:00:00.000-07:00

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The idea of setting up a website for your company can be kind of overwhelming, but in fact it doesn't have to be. It's important that you understand what's involved (including the terminology) before you make any decisions.

Domain Name - your website will need a domain name. Ideally, a name that is the same as, or similar to, your business name. Give some thought to what domain names you'd like. Accept that many domain names are already taken, so you should be prepared with multiple variations of each name. Also consider whether you want a .com domain, or if a country-specific one (.ca, .us) would serve you just as well.

Hosting - when you type in a url in your web browser (Internet Explorer, Firefox), what happens behind the scenes is that your computer sends a request that is eventually routed to a hosting server somewhere in the world. That server sends a response, and you see the page. Something similar will have to happen with your business website. Many hosting services exist, at extremely reasonable prices.

Design/Development - given a domain name, and a hosting server, all that's left is creating a website.

A web developer can help you with all of this. Before you hire a website designer, think it through. Decide exactly what you want your website to do for you:

You can start with a simple site (introduction, products/services description, pricing, and contact information) that will provide information to people who heard about your business and want to know more.

With search engine optimization (SEO), you can ensure that your site will have a high ranking on Google searches for relevant key words so that you can attract new customers.

Depending on your business, you may want to sell your products and/or services online. An online shopping cart, combined with online payment processing, has the potential to add a new revenue stream to your business

Spend a little time surfing the web - check out websites belonging to competing companies, get an idea of what look and feel appeals to you.

Once you've given some thought to what you want from a website, you should plan to hire a web developer to implement it for you - unless you love getting elbow-deep in new technologies (html, css, php, flash...), you should focus on carefully choosing a website developer you can trust to create the website that will promote your company online, and then get back to growing your business.

When selecting a web developer, consider the following:

Check out the other sites he's done.
Ask to speak with his previous clients - make sure they were happy with the process, beginning to end.
Does he have experience creating sites with similar functionality to your own (if you want an online store, and your developer is highly experienced in creating specialized blogging websites, it may not be a good match)?
Decide how much involvement you want in the process - ranging from blind faith ("please create a nice website for me, and tell me when it's done") to obsessive compulsive control freak ("I think that line should be 2 pixels wide, instead of 3, and it should be dark grey instead of black"). Make sure your developer is comfortable with it.
Discuss the future maintenance of your site (if you want additions/modifications at some future date, is he prepared to support you? at what price?)
Finally, make sure that he's in your price range.

Once you've found a developer you're happy with, work with your developer to create a detailed written specification of your acceptance criteria - so that it will be very clear when he's done, and whether or not he's performed at an agreed-upon level.

Finally - agree on a payment plan up-front. Once the project has been well-specified, your developer should be able to come up with a fairly accurate estimate of how many hours of work will be required, and should be able to provide you with a fixed quote and an estimated completion date.

Aayus Wish you all the best for your future online business presence. If you need more information and guidance from Aayus, we are more than happy to assist you every possible way.

Link Exchange

2009-08-17T07:07:00.000-07:00

lace a link on your site to ours using the code given below. Advise us that you have done this using the form below. Advise us of the anchor text you would like and the destination page for our return link. When we verify your site and your inbound link, we will return a link to you. We will advise you when the return link is in place.

Copy the following link code and paste it to your page.

• Following Link: Aayus:Digital Marketing Agency

________________________________________________________

Collection of useful links:

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Top 6 Website Basics You Must Know

2009-08-10T02:47:00.000-07:00

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Website Basics #1: The Logo
Now, this is not mandatory, you don't absolutely need a Logo, but it does help a bit. What is this logo? This logo can be something like a nice looking text URL or a graphics image. It will make your website different from the others, setting a part from the competition.

Making a website logo can be done professionally or by yourself. Of course that if you design it yourself it's cheaper, but doing it professionally is not as expensive as it may seem.

Website Basics #2: The Slogan
Right along your website name/logo should be your slogan or tagline. This is another way of making your website more memorable. This tagline should be short and catchy, just like they do it in advertising. It should say exactly what your website is all about.

This will not be a guide on how to make it, but why it's important. It gives you association. People will remember that tag-line and through that, your website.

Website Basics #3: Privacy Statement
This is mainly for commercial websites, as they will give you trust and increase the website conversion rate. The privacy statement explains what information is being collected by the website, how it's being collected and safeguarded, and how it'll be used. There are a lot of good templates online you can use (check out website for a full example).

Website Basics #4: Contact Information
Imagine you're in a website that is selling products, but you still have some doubts on the product. You'll obviously be looking for contact information to ask the question.

As an affiliate webmaster, providing onsite contact information helps you a lot, as many are forcing users to get out of the website to find the answers they're looking for. So you're driving traffic AWAY from the website!

One thing I hear a lot is that some people think that it drives a lot of spam. Sure you may get some, but if a real user actually takes the time to email you a question, that means that they are interested in some products on your website. Answer fast and with all the info they want and you just got yourself a sale!

To avoid the spam problem, you can always use a form instead of an e-mail link and that way all those unwanted e-mails will be reduced: a lot!

Website Basics #5: About Us
An about us page is all about trust. Giving that extra info on which you are, why you're doing this, what your qualifications are will help you build a trust relationship and help your potential customers find out why you're doing what you're doing. It gives you authority to talk about the subjects you're discussing.

Website Basics #6: Newsletter
A newsletter gives the affiliate marketer a lot of power. If a user lands on your page and likes the contact, you should allow him to sign up for the newsletter where you keep them updated on changes. It's a way of getting more visits from time to time.

Another great use of these newsletters is that you can send them exclusive content and product reviews, which is what we're doing at the Ultimate Money Making Guide (be sure to sign-up for the newsletter).

Benefits of Professional Web Developers

2009-08-01T02:42:00.000-07:00

The only online opportunity to associate with millions of potential customers is creating an effective website. In today's business environment an effective and appropriate website design has a crucial role; website reflects the visual representation of a business. Therefore, it is quite important to build up your professional image in the online market.

Realizing the importance of designing a winning website, there are several web development companies that offer exclusive web designing services. However, with so many options available it is quite difficult to choose the right one. Whether your business delivers services for selling products, business applications etc for all of these you need to take assistance of professional and reliable Web Development Company.

Some Benefits of professional web developers are been listed below:

Professional firms develop the website in accordance with the latest online market trends; they take the overview of the content of your business and then set the designing into action.
Adept website designing companies concentrate on developing the website which is search engine friendly and also congenial with the users and visitors.
The website is developed with browser compatibility, in order to have varied resolution the website needs to support the browser.
In order to create basic designs, there are several we-design programs. Use of basic templates for pages and limit the customization that can be done.
Professional tools like NET, CSS, ASP, HTML, Java-script is utilized to design a website. Professional Web Development Company applies all the latest development tools in order to build a credible website.
Web development solutions are offered in a customized packaged deal, mostly the companies offer an affordable price range.
Work that has been through a professional delivers assured precision, having an expertise of the work, they release all your worries and tension regarding the web development.

After the professional web designers are through with the process of designing, the web development companies go to the next level, which is known as web development. Web site design and development firms also deliver consultation services under the guidance of design specialists who works upon your project to get the best design. Adept graphic designers make use of their training, experience and skills and make sure the site is not only visually pleasing but also easy to navigate. Leading firms like Aayus:Digital Marketing Agency has developed an enviable image; they deal in affordable web development services.

Still there are some people who disregard the importance of an effective web design, well, it can just save their spending and efforts, but a great website design can make your business an evergreen profitable affair.

Contact us

2009-07-27T21:35:00.000-07:00

Registar Office:
P.S. Plaza, B-8, Airport Road.
Yerawada,Pune - 411006.
Maharashtra, INDIA

Development Centre:
Vrindavan, Near Kharadi Bypass
Nagar Road,Pune - 411006.
Maharashtra, INDIA

Communication Mode:
Email: aayustechnologies@gmail.com
MSN: aayustech@gmail.com
Yahoo: aayustech@ymail.com
Skype: Aayustech
Phone: +91-9923-096-115
Thank you very much for your valuable time. We will get back to you witih 24 hrs.

Site Map

2009-07-07T21:17:00.000-07:00

Home:

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Aayus Services

2009-06-17T20:51:00.000-07:00

Aayus: About Us

2009-06-07T20:37:00.000-07:00

Aayus Technologies is the flagship business entity in the field of Digital Marketing, Web Designing and Web Application Development. It is the perfect combination of creativity & credibility.

We Offer Our Clients:

Vision: Aayus Technologies Team has been delivering innovative, cost effective and timely solutions that drive the growth of small and medium-sized businesses worldwide. Engineered by high quality professionals and managed by matured processes, we help forward-thinking companies achieve and surpass their business goals.

Technology: Highest level of quality assurance backs Aayus Technologies Team time tested, state-of-the-art and emerging technology solutions. We deliver robust and feature-rich solutions that result in increased brand awareness, sales and customer service.

Experience: Aayus Technologies Team makes the complex appear easy. We help our customers succeed with their Web initiatives by offering a proven combination of software development and Web site design services, industry experience, and mature project management processes.

Teamwork: Aayus Technologies Team is committed to helping our customers make their business a success. We are by their side every step of the way whether they choose to implement e-commerce sales channel, develop a web presence, or have us develop a database program for them. We take pride in what we do and view our customers success as our success.

Aayus Technologies Team shares the following core values: Integrity, Excellence, Passion

Integrity: We deliver what we promise, on time and on budget.
Excellence: We create a higher standard in our solutions and service.
Passion: Spirit that lives throughout… Our energy, attention to detail ensures that our work exceeds our client’s expectations.

Our approach to all our work has been to concentrate on one key factor, communication. It should be the driving force behind the development of any solution. All too often. This fundamental is pushed aside to make way for style and presentation. We believe that all these factors are key, but communication should always be central. Users will come to your site for content and compelling content will bring them back again and ultimately encourage them to interact and make contact.

Business Identity

2009-05-26T23:44:00.000-07:00

Aayus creative service comprises the whole spectrum of digital media. Our highly experienced, innovative team bring creativity to everything from
Advertising Banners
Email Wrappers
Logo Design
Business Card Design
Brochure Design
Stationary Graphic Design

We’ll take your ideas from inception to fulfillment. Aayus designers approach projects with huge enthusiasm and a high level of inventiveness, which helps ignite ideas for your future online marketing campaigns. Brilliant designs deliver fantastic results.

We produce clean, crisp visually enticing creative. Our aim is to engage your users and retain their attention. Our media-driven designs work seamlessly to support your branding. Creativity underpins our approach but always with the emphasis on results.

We’ll work closely with you to establish your objectives and the nature of your targeted audiences. Focusing on user experience; we’ll develop compelling creative designs that strongly support user engagement with your products and brand. And we’ll clearly communicate with you throughout so you are always in control.

What do Aayus provide?

Creative concepts and ideas
Visual concepts
Interactive design for web and online advertising
Rich media design
Online brand implementation and consultancy

Aayus focus on ROI ensures that all the projects and campaigns we undertake achieve their objectives. We won’t waste your time or money on design which serves no function.
Want to know more?

Our creative designs help customers engage and interact more closely. Access our expertise and make the best use of your budget. Contact Aayus to find out more about our creative services.

E Commerce Solution

2009-05-16T23:27:00.000-07:00

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Ecommerce is growing faster than ever. With worldwide online sales due to hit £250bn this year (IMRG) there are huge opportunities for businesses. With greater access to broadband and a more positive consumer attitude to online purchasing, e commerce can bring huge competitive advantage to your business and open up national, or in some cases, a global market place.

With everyone from big pure play online retailers to small niche operators clawing market share from the big high street brands, where is your business?

Why choose Aayus?

Identifying the appropriate e commerce solution for your business can be challenging. We understand the user journey. We know what users want. Our solutions will engage your customers, yield greater sales and create demonstrable ROI.

Aayus focus is on the measurable achievement of your marketing objectives by:

Developing intuitive websites that give visitors a positive experience
Creation of new sales channels to increase revenue
Penetration of new markets locally, nationally or globally
Providing full compliance with security and data legislation
Usage of industry standard software

Customer-oriented solutions:

A well-designed website, which is fit for purpose, is a prerequisite for e-commerce success. We build robust, scalable, high volume, transactional websites with great functionality, and an appealing user experience.

A website also has to elicit trust to encourage transactions. We know how to develop a convincing and reliable online presence for your business and your brand.

But ecommerce is about more than just websites, it encompasses the whole spectrum of commercial activity.Aayus team of experienced designers and expert technologists can develop ecommerce ventures from scratch or work with you to upgrade your existing platform.

With our help your online marketing will offer seamless customer journeys supported by clear, flowing website navigation. Use Aayus expertise to implement a measurable e commerce solution for your business.

Contact Aayus to discuss how we can help you for e commerce solution.

Website Design

2009-05-06T23:15:00.000-07:00

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Aayus design and build services blend eye-catching creativity with technical expertise to create perfectly measurable marketing solutions for your business.

Our experienced team design websites for all sorts of businesses. Working across B2B and B2C brands we deliver innovative solutions. From simple websites to complex content management systems, we do it all.

Aayus construct highly engaging, manageable websites, with appealing user interfaces. Strong usability and flowing, intuitive navigation are recognizable characteristics of our work.

Aayus can work with your designs or come up with inspirational ideas on your behalf. And our planned, integrated approach will ensure the achievement of your objectives.

We can interpret audience needs. We understand what your user wants and how to successfully reflect and strengthen your brand online. And of course everything we build is inclusive and compliant with current accessibility requirements.

Your website is the foundation for your online business. Access Aayus expertise to achieve excellence. Contact us to find out more about our website design services.

Affiliate Marketing

2009-04-30T20:52:00.000-07:00

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Aayus is a professional Affiliate Marketing and Affiliate Program Management company that brings together the needs of affiliates and merchants. Aayus provides affiliate program management and affiliate marketing services as well as other Internet based marketing services that go side by side with affiliate marketing. For merchants Aayus is a gateway to developing and recruiting quality affiliate partners that will add value to your sales and your brand.

For Affiliates Aayus provides a range of professionally managed affiliate programs covering a number of industries and niche businesses.

Affiliate Marketing is one of the most cost-effective and efficient forms of advertising. It is also a management service offered by Aayus. Affiliate marketing is the concept of empowering other business websites and Internet users to market your business to a new user base. It costs you nothing to place your advertising banners and links on another website (once they agree to become an affiliate!) and it costs the affiliate nothing to advertise your business - they can only earn!

You pay these 'affiliates' a commission only once a sale or lead has been generated, and it's up to you how the commission is structured. You (the merchant) set the parameters. By rewarding affiliates with an incentive based on their performance, they will send far greater volumes of potential customers to your site.

There is huge potential to advertise; it is endless! Once you have set it up, it just grows exponentially. As long as the leads come in, the more you will be earning. Affiliate Marketing is an incredibly inexpensive way to grow your business.

Achieving success when it comes to Affiliate Marketing requires careful planning from the outset as well as ongoing management throughout the campaign. At Aayus we have experience in managing affiliate campaigns that deliver results.

We do this by following well laid down ethical affiliate marketing practices, and our success is illustrated by a client retention and track record that speaks for itself. Please explore our site, and then contact us to receive full details regarding the services offered by Aayus, or to ask any questions you may have.

Contact Aayus to discuss how we can help your sites for Affiliate Marketing.

Search Engine Optimization

2009-04-29T20:36:00.000-07:00

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If your customers are having trouble locating your site in the major search engines such as Google, Yahoo, and MSN, then we can help you resolve this challenge. Working with the Aayus you can tap into our expertise in search engine optimization. Building up your sites placement, search relevance and ultimately targeted traffic.

Why do Search Engine Optimization?

The majority of clicks are going to Organic listings.
SEO is the most popular form of SEM.
SEO provides a high ROI.
Many people don't go past the 1st page in the Search results.
Users trust the Natural results to be more relevant to their Search query.

What areas of your site design and content do we address?

Keyword Use
Competition on the Search Engines
SEO Friendly Content
URL structure and information architecture.
Internal linking.
Source code and page layout.
Search Engine Saturation.
Link Popularity Analysis.

How do we, and you, measure the success and progress of an SEO Campaign

Keyword Ranking.
Website Traffic.
Increase in "Share of Traffic" per keyword.
Increased Revenue/keyword.
Lower dependence on Paid Search.
Lowering the cost per acquisition.

Contact Aayus to discuss how we can help your sites for Search Engine Optimization.

PPC Marketing

2009-04-29T20:19:00.000-07:00

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Paid search advertising aka pay per click is a great way to immediately increase your website traffic and your sales. The Aayus in deep keyword research, organized ad groupings, effective ad copy writing, and accurate bid management, which all have a positive effect on pay per click campaigns on Yahoo and Google.

The benefits of PPC Marketing:

With PPC, any website owner can bid on relevant search terms to immediately include the site in sponsored search results.
The owner of a new website can open a PPC ad account and begin purchasing search-based ads immediately.
Since over 25% of searches trigger a "Sponsored Ad," PPC traffic can supplement SEO organic traffic.
Because PPC advertising allows for precise control of search terms and landing pages, it generates marketing data which can be useful for improving other aspects of online marketing.

Maximize your return on ad spend.

Account structure and organization impact ROAS.
Quality Score determines ad position, so a higher quality score translates to a lower CPC for a similar ad position. Since ads with higher positions generally earn more clicks, Quality Score can have a significant impact on ROAS.
Impression Share determines whether ROAS calculations are applied in absolute terms or relative terms.
When Impression Share is at or close to 100%, then measures are taken to increase scope of campaigns.
When Impression Share is low, then measures are taken to prioritize campaigns and focus spending on those with the highest ROAS.

What areas of your PPC Campaign do we manage?

We work to maximize the ROAS for a designated ad budget, taking into account your emphasis on products or geographic scopes.
Deep keyword research, organized ad groupings, effective ad copywriting, conversion tracking and accurate bid management.
We analyze performance statistics and makes detailed decisions about account structure and regular maintenance.
Responsible for reporting results, evaluating competitive factors, and making recommendations for the continuous improvement of the ad account performance.

Contact Aayus today to discuss how we can help you develop your PPC Marketing.

Social Media Marketing

2009-04-09T20:02:00.000-07:00

Looking to increase your brand awareness and engagement? Aayus can effectively leverage social networks to get your message in front of the right people. Attain maximum social media penetration by entering targeted and large sites for exposure of your brand. Attain valuable inbound hyperlinks built around the main website homepage and interior pages. Drive traffic, bookmarks, and word of mouth buzz.

What can a successful social media marketing campaign do for your Internet Marketing campaigns?:

Increase Brand Awareness with Brand Engagement – more pages viewed.
Generate Publicity, positive buzz and word of mouth.
Deliver high amounts of traffic to the website.
Convert visitors to buyers of products and services.
Generate strong inbound link generation which may boost organic search engine rankings over the long term.
Facilitate excellent ROI on internet marketing when maximum exposure is reached.

Campaign tracking and success:

To determine the success of the strategy we look at site traffic and user/visitor signals like increased inbound hyper-links, RSS subscriptions, email sign-ups and page views. New unique visitors translate to lasting positive impressions, word of mouth, email and link forwards, buzz and sales.

Contact Aayus today to discuss how we can help you develop your Social Media campaigns.

Marketing Research

2009-03-29T19:11:00.000-07:00

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The future of marketing research belongs to the Internet. Analyze key characteristics of your target market, recognize important market segments, and identify products or services that perform well, increase your competitive edge, and keep up-to-date with market trends. Aayus Analyst, an innovator in research methods, is charting the pathway for online marketing research using advanced technologies.

Aayus conducts online market research and trend analysis on the internet, online marketing channels, and other emerging web-based technologies to give a comprehensive report of your industry. Aayus expert marketing research services also help you explore emerging trends like blogs and social networking to gain the competitive edge.

Aayus will help you to concentrate on tasks nobody else can do! We deliver a range of quality and cost-effective market research services.

Customized, Online Market Research Reports:

Analysis of market needs, competition, products & services
Well-researched, in-depth industry reports on target markets
Detailed statistical information on industry trends
Complete analysis on specific market growth opportunities
Up-to-date reports on customer expectation trends

Contact Aayus today to discuss how we can help you develop your Online Marketing Research

Online Branding

2009-03-02T10:48:00.000-08:00

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An Online Branding is an Internet marketing approach to creating increased product or organizational name recognition. Building brand awareness incorporates subject matter authority, visual Ads, cultural image, and general corporate association.

Aayus offer many types of branding services all rooted in Internet marketing but which help our clients in different ways. All our projects are based on the specific needs of a client. Our branding service is an on-going program that includes many items that assist with the general perception of your site as an expert. Many of these programs result in inbound links, thus potentially supporting an SEO program, but they may also result in top-of-mind recall and recognition of your brand by name without generating links.

Contact Aayus today to discuss how we can help you develop your Online Branding.

Email Marketing

2009-02-22T10:34:00.000-08:00

Email Marketing Services: Engage and educate your clients and potential customers with newsletters, marketing materials, customer correspondences or other documents. Aayus Email marketing services are your gateway to professional, effective bulk email campaigns that excite results.

The ultimate goal of Aayus email marketing services is to increase your business or website traffic by putting you in contact with your target audience, your subscribers and future clients to deliver an effective message with measurable results.

You don't need to be a graphic designer to create an attractive email or newsletter. A good service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the Aayus service. Add attachments, pictures, sound files, background images and more. Many services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe/subscribe buttons to your pages.

One of the biggest advantages to using an Aayus online email marketing service are the tracking capabilities. You'll have access to reports on bounced, forwarded, delivered/undeliverable and sent emails; as well as conversions, click-through and more.

Contact Aayus today to discuss how we can help you develop your Email Marketing Campaign

Blog Marketing

2009-02-02T10:21:00.000-08:00

Blog Marketing is a rapidly growing marketing technique which is gaining increasing acceptance among corporate houses. As Internet Marketing gains significance as a growing segment of marketing of any product or service, blog marketing serves as a useful channel of communication.

Aayus Create & Maintain TWO (2) Different Blogs for You
Your Blogs are Marketed via New RSS Feeds Every Week
Weekly - 400 Word Blog Posting - Written and Promoted on Your Behalf
All Blog Content is Social Bookmarked
Three Links per Blog Post Will Point Direct to Your Web Site
All Text Links Use Your Important Keywords
Get Web Site Exposure and a Steady Stream of Targeted Website Traffic
Boost Your Search Engine Rankings and Positions

Contact Aayus today to discuss how we can help you develop your Blog Marketing Application.

Mobile Marketing

2009-01-19T09:59:00.000-08:00

Mobile Marketing is an increasingly popular form of communication. It is estimated that over 1.2 billion people worldwide use cellular telephones and that on an average day, customers of Verizon Wireless, the biggest US cell phone company, use their handsets to send and receive more than 23 million short text messages. Communication via Text Messaging (SMS) enables wireless communication to customers, or internal operating units, anytime and anywhere.

Mobile Marketing Services:

Bulk Text Messaging (SMS)
Text Messaging (SMS) Surveys and Event Management
Automated Systems (Alerts, Updates, etc.)
Custom Mobile / Wireless Applications

Advantages of Mobile Marketing:

Powerful Follow-Up Marketing
Distribute Important Announcements / Alerts
Automate and Distribute Messages Based on Criteria
Integrate Subscription Forms into Web Sites, or Corporate Intranet's
Advanced Tracking and Reporting
Accept New Subscribers / Remove Un-Subscribers
Improve Customer Service with Personalized Communication
Boost Sales and Profits by Sending Special Offer to Customers
Create Customer Loyalty and Trust while Lowering Operating Costs

Contact Aayus today to discuss how we can help you develop your Mobile Marketing Application

Multilingual Marketing Services

2009-01-02T09:27:00.000-08:00

Multilingual Marketing Services are designed by Aayus Technologies to globalize online advertising and digital marketing initiatives. These services are available in all leading European and Indian regional languages.

Multilingual Marketing Services Include:

Search Engine Optimization (SEO)
Translation Pay Per Click (PPC)
Management Translation RSS (Really Simple Syndication)
Feed Setup and Management Press
Release Optimization and Submission
Social Network Marketing (Regional Domain)
Web Site Translation

Advantages of Multilingual Marketing:

Communicating and offering products / services in multiple languages can have a tremendous impact on your bottom line by increase your market presence and expanding your target customer base.

Increasing e Market Presence
Reach a Global Audience Improve
Natural / Organic Rankings
Improve Customer Acquisition Conversions

About Multilingual Marketing:

Multilingual e Marketing is the development of marketing materials and advertising campaigns in multiple languages and targeting them to specific countries and regions. The Internet is a global tool and it is critical to localize content to maximize advertising spend. It is estimated that the over 60% of Internet users speak a language other than English as their native language.

Marketing and advertising products and services on the Internet in multiple languages enable those who speak languages other than English to benefit from products and services of your Web site.

Contact Aayus today to discuss how we can help you develop your Multilingual Marketing Application.