Affiliate Marketing

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Aayus is a professional Affiliate Marketing and Affiliate Program Management company that brings together the needs of affiliates and merchants. Aayus provides affiliate program management and affiliate marketing services as well as other Internet based marketing services that go side by side with affiliate marketing. For merchants Aayus is a gateway to developing and recruiting quality affiliate partners that will add value to your sales and your brand.

For Affiliates Aayus provides a range of professionally managed affiliate programs covering a number of industries and niche businesses.

Affiliate Marketing is one of the most cost-effective and efficient forms of advertising. It is also a management service offered by Aayus. Affiliate marketing is the concept of empowering other business websites and Internet users to market your business to a new user base. It costs you nothing to place your advertising banners and links on another website (once they agree to become an affiliate!) and it costs the affiliate nothing to advertise your business - they can only earn!

You pay these 'affiliates' a commission only once a sale or lead has been generated, and it's up to you how the commission is structured. You (the merchant) set the parameters. By rewarding affiliates with an incentive based on their performance, they will send far greater volumes of potential customers to your site.

There is huge potential to advertise; it is endless! Once you have set it up, it just grows exponentially. As long as the leads come in, the more you will be earning. Affiliate Marketing is an incredibly inexpensive way to grow your business.

Achieving success when it comes to Affiliate Marketing requires careful planning from the outset as well as ongoing management throughout the campaign. At Aayus we have experience in managing affiliate campaigns that deliver results.

We do this by following well laid down ethical affiliate marketing practices, and our success is illustrated by a client retention and track record that speaks for itself. Please explore our site, and then contact us to receive full details regarding the services offered by Aayus, or to ask any questions you may have.

Contact Aayus to discuss how we can help your sites for Affiliate Marketing.

Search Engine Optimization

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If your customers are having trouble locating your site in the major search engines such as Google, Yahoo, and MSN, then we can help you resolve this challenge. Working with the Aayus you can tap into our expertise in search engine optimization. Building up your sites placement, search relevance and ultimately targeted traffic.

Why do Search Engine Optimization?

• The majority of clicks are going to Organic listings.
• SEO is the most popular form of SEM.
• SEO provides a high ROI.
• Many people don't go past the 1st page in the Search results.
• Users trust the Natural results to be more relevant to their Search query.

What areas of your site design and content do we address?

• Keyword Use
• Competition on the Search Engines
• SEO Friendly Content
• URL structure and information architecture.
• Internal linking.
• Source code and page layout.
• Search Engine Saturation.
• Link Popularity Analysis.

How do we, and you, measure the success and progress of an SEO Campaign

• Keyword Ranking.
• Website Traffic.
• Increase in "Share of Traffic" per keyword.
• Increased Revenue/keyword.
• Lower dependence on Paid Search.
• Lowering the cost per acquisition.

Contact Aayus to discuss how we can help your sites for Search Engine Optimization.

PPC Marketing

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Paid search advertising aka pay per click is a great way to immediately increase your website traffic and your sales. The Aayus in deep keyword research, organized ad groupings, effective ad copy writing, and accurate bid management, which all have a positive effect on pay per click campaigns on Yahoo and Google.

The benefits of PPC Marketing:

• With PPC, any website owner can bid on relevant search terms to immediately include the site in sponsored search results.
• The owner of a new website can open a PPC ad account and begin purchasing search-based ads immediately.
• Since over 25% of searches trigger a "Sponsored Ad," PPC traffic can supplement SEO organic traffic.
• Because PPC advertising allows for precise control of search terms and landing pages, it generates marketing data which can be useful for improving other aspects of online marketing.

Maximize your return on ad spend.

• Account structure and organization impact ROAS.
• Quality Score determines ad position, so a higher quality score translates to a lower CPC for a similar ad position. Since ads with higher positions generally earn more clicks, Quality Score can have a significant impact on ROAS.
• Impression Share determines whether ROAS calculations are applied in absolute terms or relative terms.
• When Impression Share is at or close to 100%, then measures are taken to increase scope of campaigns.
• When Impression Share is low, then measures are taken to prioritize campaigns and focus spending on those with the highest ROAS.

What areas of your PPC Campaign do we manage?

• We work to maximize the ROAS for a designated ad budget, taking into account your emphasis on products or geographic scopes.
• Deep keyword research, organized ad groupings, effective ad copywriting, conversion tracking and accurate bid management.
• We analyze performance statistics and makes detailed decisions about account structure and regular maintenance.
• Responsible for reporting results, evaluating competitive factors, and making recommendations for the continuous improvement of the ad account performance.

Contact Aayus today to discuss how we can help you develop your PPC Marketing.

Social Media Marketing

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Looking to increase your brand awareness and engagement? Aayus can effectively leverage social networks to get your message in front of the right people. Attain maximum social media penetration by entering targeted and large sites for exposure of your brand. Attain valuable inbound hyperlinks built around the main website homepage and interior pages. Drive traffic, bookmarks, and word of mouth buzz.

What can a successful social media marketing campaign do for your Internet Marketing campaigns?:

• Increase Brand Awareness with Brand Engagement – more pages viewed.
• Generate Publicity, positive buzz and word of mouth.
• Deliver high amounts of traffic to the website.
• Convert visitors to buyers of products and services.
• Generate strong inbound link generation which may boost organic search engine rankings over the long term.
• Facilitate excellent ROI on internet marketing when maximum exposure is reached.
  

Campaign tracking and success:

To determine the success of the strategy we look at site traffic and user/visitor signals like increased inbound hyper-links, RSS subscriptions, email sign-ups and page views. New unique visitors translate to lasting positive impressions, word of mouth, email and link forwards, buzz and sales.

Contact Aayus today to discuss how we can help you develop your Social Media campaigns.